Converse have been pretty busy over the last 18 months in Asia’s alt-music market. First it was Converse Love Noise, then the Let’s Play campaign.
A couple of other snippets for your Friday afternoon enjoyment. First, a Q&A with the Asia marketing director, Cheryl Calegari, HERE. Second, some info about a new “Zine” they are putting out on the Chinese underground. HERE.
They really are taking on China from a truly original position, and China seems to be loving it. Annual China sales of around US$150m is not to be sneezed at. Other marketeers take note.