Music Matters has become Asia Matters and now includes a Digital and Gaming component. All 3 events will be held in the Ritz Carlton in Singapore across the course of next week.
Although the programme has diversified and perhaps feels a little overwhelming, and a move to Singapore in 2011 has definitely altered its focus towards South East Asia (and away from China), the organizers have taken a big step forward with the list of speakers and contributors at Music Matters the most heavyweight group ever to make the event. If you are interested in Music in Asia, this is definitely worth considering. From AEG Live’s global President John Meglen to Lady Gaga’s Manager Troy Carter, to high level executives from the worlds of sports, advertising and digital tech, there is something here for everyone.
There is the return of the sometimes anaemic Music Matters live with a showing of bands from SE Asia, Australia and Canada. White+ are China’s sole representatives, which is a shame, but understandable. It’s an expensive trip for most of China’s artists.
We’ll be there repping the worlds of festivals (JUE | Music + Art, Black Rabbit), bands (Split Works) and brands (Splatter) in China. If you’d like to meet up, reach out through the comments.