Catching up on some industry news this morning, we were relatively shocked to read this little nugget:
Social & Shopping: The company’s e-commerce and online music hub LiveNation.com will add connections to Facebook and MySpace later this week and the Ticketmaster site will follow later this month. It’s the first step in efforts to make concert ticket buying more social. The move mirrors recent studies that show that Facebook and Twitter are the top ways that people learn about concerts after friends and broadcast radio.
Rapino also said that the company would soon add a shopping cart to their site. “Upselling works,” said Rapino, “if at the moment of ticket purchase we also give then 5 or 6 additional choices of things to buy.”
(Collective intake of breath). We always knew that big companies turn slower than the Titanic, but honestly, the biggest promoter of live music and the biggest ticketer in the world NOT having Facebook and Myspace connections (no mention of Twitter – perhaps next millennium for that :-)) is incredible to us.
Who leads LNE’s digital strategy? Seriously…