In a follow up (or is it an addition – we don’t really know) to the Creators Project and Motherboard, Vice and their two main partners Intel and Dell have come up with Noisey, a music discovery platform. Featuring 2 bands from Beijing already (Birdstriking and 24 Hours), Noisey is about to launch officially with a party this weekend in, you guessed it, Beijing.
On a global basis, we are seeing more of these publisher, brand, editorial connections – immediately the Dazed and Swatch: Satellite Voices springs to mind. They definitely look good and serve a purpose. The only concern we would have is that significant and loyal fan bases take time to amass, and brand horizons don’t always tend to be that long. However, Vice in particular have done a good job in creating these long partnerships, which become stronger as time goes on. Get your ticket for the show by emailing beijing@noisey.com. You get PK14, Hedgehog and Offset: Spectacles for free – what could be better than that?